HOW TO GROW YOUR BUSINESS WITH INSTAGRAM

office-620817.jpg

Besides Facebook, Instagram is one of the top  social media platforms. So why not use it to your best ability!!! Here are some tips to grow your business on Instagram. 

USE GREAT PHOTOS AND PHOTOGRAPHY 

Your brand has to be able to grab attention and pull that client in by three seconds of them looking at it. Invest in great photography or stock photos to make sure your brand looks crisp and clean and easy to identify. Use filters or even the effects on Instagram to render or alter your age to make a stunning post that pulls in the perfect attention. Try capturing pictures of your brand from a different angle or even near a cool background or area in town. This can give the client a different view point on how they are scrolling and will stop and look at your post because it's different. 

 

USE HASHTAGS AND POPULAR MEDIA STORIES TO ATTRACT MORE FOLLOWERS 

#HashtagsAreSoGreat for your brand to get free exposure. Using hashtags is the easiest way for users to find anything they are looking for specifically on Instagram. It's like a google search built in to a social media app. It can hold so much power by just using the right one at the right time. Some popular media stories could even get you exposure. Maybe one day Kim Kardashian put out a new style and everyone is searching Instagram to find it. Use #KimK and watch how much exposure you get from just tagging a relevant story at the time and linking it to you brand. Millions are looking at the feed and guess what? Your brand is on that feed too! 

 START UTILIZING INSTAGRAM ADS

Recently Instagram has began allowing users to set their profile up as a business.

This allowed Instagram to give you analytics and peak times of your posts, contact information for your brand, and even allowed users to choose from different categories to specify what type of business it is. 

It works almost as similar as the Facebook Ads. Allowing user to create an entire marketing campaign for one or even more photos for their business or even personal page. 

Use this to pay a small fee to start advertising to thousands of people while still being sleep in bed or catching up on that First 48 marathon on A&E  

 POST DURING THE PEAK TIMES OF YOUR FOLLOWERS

  

Once you have already set up your business account, begin to use Instagram post analytics to find out when is the peak time that your followers are looking at your brand or liking your brand. Post at that time, whether it's 10am in the morning or 9am at night. That tool is there to help you know exactly when you followers pick up their phone to glance at Instagram and specifically at your brand. And guess what? Its free too!!!!  

 

Try these few steps and watch the success of your business. Remain consistent with these steps and make sure you are paying attention to what your followers like and when your followers are on Instagram. Once you crack that code, you will begin seeing a change in your business on Instagram for sure.